Deliver On Your Bullshit

A lot of people are focused on bullshit.

And don’t misunderstand — the bullshit matters.

That pitch you gave. The awesome perks and culture you promise recruits.That edgy marketing copy you put on your Product Hunt post. All different forms of bullshit.

FYI — Lysol won’t help

FYI — Lysol won’t help

Bullshit creates expectations, and that’s why it matters.

You need to deliver. Or better yet, over-deliver.

Promise users X and Y? They better be there when a user tries your product. Plus feature Z as a cherry on top.

Good bullshit with no delivery will lead to awesome surface-level metrics, with no real substance behind them.

Don’t get lost in the number of hits, downloads, or registrations there are. Look deeper down the funnel. How many of those people actually stayed and used the product? How many would recommend it to a friend?

There is an enormous amount of money spent marketing shitty products.Pump the brakes and focus on what really matters— the value you provide to people.

Things a startup should not do

Things a startup should not do

Nobody cares that your Facebook ad has a 40% conversion rate if no users stick around after clicking. It means you have a pretty picture and some good bullshit… and nothing to back it up.

For those who use and like your product: Ask them what they like and why they like it. Optimize on things that are working.

Then flip it and ask all the people who dropped or became inactive what they didn’t like. What turned them off? Why didn’t they come back?

You were able to draw them in, but there was something you didn’t deliver on. What was it?

Deliver. On. Your. Bullshit.

If you don’t, you’ll churn and burn. If you do, you’ll learn and earn.

The City That’s Never Cheap

Renting in New York sucks.

This isn’t news — ask anyone who lives here.

70% of New Yorkers rent. It’s a process we all begrudgingly go through. Because it sucks. Here’s why:

Illustration of NYC rental market

1. Cost

Renting here is crazy expensive with the average currently at $4,000 a month. Add a 15% broker fee (average of $7,200) and the total spend becomes unaffordable.

2. Scheduling

The constant back-and-forth over Gmail is difficult to manage. If you have even one roommate, you end up balancing your schedule, their schedule, a broker’s schedule, and the building’s schedule. Not cool.

3. Headaches

The horror stories of NYC apartment searches are legendary. From the classic “Bait-and-Switch” technique to the “pre-war gem with characterYou don’t need games — you need a place.

Finding your new home shouldn’t be so painful. It’s a burden on your brain, your time, and most importantly — your wallet. But there is another way. And no, it’s not posting on Facebook…

“Hey NYC Friends! Moving to you in a month. Know any good brokers who take a lower fee?!”


No-Fee Apartments Exist!

I know, right?

I know, right?

That’s right. Apartments… without fees. But how?

By going directly to the property managers, that’s how. The real estate sites you visit today are ad-based. You hit the page, they make money, and you’re handed off to a broker who then brings you to the property manager.

“Couldn’t I just go to the property manager myself?” -You, right now

You sure can. Oh, and they even have Leasing Agents who are there to show and rent you the place. Pretty awesome, right?

It is awesome. There’s just a couple issues. First, you don’t know who the property managers are. And second, they’re limited because they only have their own listings. So even if you took the time, did the research, and found their site… they may not have apartments for you. Time wasted.

But if you put all these type of listings together on one platform… wouldn’t that be sweet?

Thanks Spidey

Thanks Spidey

Yes, it would.

And that’s why we created Abode. Abode connects you directly to those awesome Leasing Agents with the no-fee apartments. It’s pretty great.

Here’s Abode
in 59 seconds…

TL;DR = watch video

Built by renters, for renters — Abode makes renting in New York City suck way less and rule way more. Let’s look again at our list above:

When you use Abode to find a place

When you use Abode to find a place

1. Cost

Duh… no-fee means your total spend goes way down. The average NYC renter saves $7,200. That’s 1,387 Shake Shack burgers. Or like — three drinks at a bar.

2. Scheduling

Eliminate one schedule from the equation and things get a lot easier. The process is cleaner when it only involves the person viewing the apartment and the person showing it.

3. Headaches

You know what you’re seeing, when you’re seeing it, and you’re talking directly to the person who will rent it to you. It’s basically Advil for real estate.

The agency model was created in a world before the internet. It’s time we used technology to make this process more intelligent.

Your wallet will thank you.